Mission Statement, taken from the Imagination Playground website:​

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We are helping to build a community — including parents, educators, caregivers, researchers, and leaders — united by a belief in the importance of creative free play to help our children grow up happy and healthy. In an age of childhood obesity and children tethered to electronic consoles, playgrounds have rarely been more important. Using Imagination Playground blocks, kids build a new world every day. They make objects like animals, rocket ships, and robots. They make imaginary places like houses, factories and cities. They make new dramatic scenarios, settings, and games to play. Most important, they make the rules. Because Imagination Playground is child-directed and open-ended, it encourages self-expression through deep, joyful play. With Imagination Playground, kids literally make their own open-ended fun. There's no right or wrong way to play with them. That’s also why they’re only available in one color. This facilitates more imaginative play, without any distraction or competition that might arise from having multi-colored toys.